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May 6, 2009, inauguration of the hive on the terrace of the headquarters of Louis Vuitton, near the Pont Neuf bridge, in the presence of Yves Carcelle, CEO of Louis Vuitton. According to Nicolas Géant, originator of this step, "the Sustainable Develpoment services of the group LVMH was seduced by the project. They want to make it a showcase, in-house at first. My idea is to work with companies committed to sustainable development. I remain the owner of the hives and I offer to mount a project based on bees".